Celebrities
Came to Factories

The Open#Mosprom project conducted a series of online broadcasts, in which well-known Russian actors and TV hosts visited industrial enterprises in Moscow, and then shared their impressions in social media. Yekaterina Klimova and Anna Hilkevich were the first to go to Moscow factories and found out why air is added to ice cream and what lipstick and cement have in common.

Ice cream for mom and kids!

The first broadcast took place in mid-August. Theater and film actress Yekaterina Klimova visited with children the Baskin Robbins factory.

Before getting in touch with the secrets of producing a favorite dainty, she had to pass several serious sanitary "barriers." Only authorized employees have access to several stages of production - no exceptions were made even for star guests. That's why for example the visitors watched from a distance how different tastes are made .
The Moscow Baskin Robbins plant makes
200
kinds of ice cream!
"I was personally struck by a huge freezer - it's a kind of machine that turns a liquid mixture into ice cream itself. This is probably the most important unit in the factory. And it cools the mixture very quickly from plus five to minus five. And I finally figured out why the ice cream at home isn't as good as the factory-made ice cream. Because the freezer simultaneously saturates the mixture with air. That's why the ice cream has such a pleasant soft mouthfeel, and without air it becomes hard."
"I have four children and we can all compete for the title of chief ice cream eater in the house. Though, the ice cream certainly not always was as accessible as it is now. I have a funny story: when my mom was a little girl, she kept asking my grandmother to buy her ice cream, but she couldn't get it anywhere, so my grandmother used to buy her butter. Mom still likes it, and I did, and my youngest daughter Bella did like it as well. When we come to the store and I ask what to buy, Bella answers: "Butter!" Despite the fact that now you can buy all kinds of ice cream, our family has such an unusual delicacy."
— APROPOS —
Only natural cream, sugar syrup, water and milk are needed to produce creamy ice cream. When mixed, it all forms a mixture that is pasteurized and brought to a state of complete homogeneity. But before getting on the production line, the mixture has to stand in the cold. It's happening in special tanks. Yeah, tanks aren't just military hardware. These are also storage reservoirs.

Beauty Factory

Anna Hilkevich learned a lot about cosmetics production at Faberlic. The actress was most impressed by the mascara production machine.

Within 12 hours it produces almost 30,000 vials. It can also be used to pack other products that are filled in vials - eyeliners, lip glosses, liquid shadows, etc.

Anna also found out that lipstick production is something like cement production: the pigment should not settle during the filling process, the liquid raw materials are constantly mixed like cement. And after filling in forms the future lipsticks are rather sent to the fridge to get firmness. After that the machine blows out the formed lipstick, inserts it into the package and puts the cap on.
"The machine fills the mascara in vials, and then - Heads up! - inserts a special limiter, which removes excess raw materials from the brush when you take it out of the vial in the everyday use. After that, it puts in and twists the brush. Voila! Mascara is ready! The machine also sticks a label! And I finally understood why the mascara has such a short life of 3 months after opening the vial! One of its main components is water. When it dries out, the mascara becomes too thick and unusable."
"Lipstick is more difficult in production than mascara. Because lipstick is made from solid raw materials. They're such huge briquettes like butter or margarine. They are so big, I couldn't even lift them. And you have to melt them down first in order to fill into packages. Lipstick has a special shape of a nose, that's why it should be carefully filled in the forms."
Vladislav Spirin
Deputy Head of the Moscow Investment
and Industrial Policy Department
"Open#Mosprom is one of the most popular educational city projects. In 2019, it started with plant tours, master classes and intellectual games. Then 30 enterprises and five industrial museums of Moscow opened their doors to visitors. It is more than 340 excursions and more than 8,000 participants. In February this year, before the pandemic, we managed to acquaint about 3,000 more Muscovites with our factories and plants. Then, unfortunately, the coronavirus intervened in the plans. However, it only pushed the project to further development and search for new formats. Thus, Open#Mosprom went online at the end of May: our colleagues did a great job and already prepared nine complete tours, which are available for viewing in the Internet. The project audience exceeded 1 million people. And recently actors and TV hosts were sent as first visitors to factories, where they were given a full tour, then they shared their new knowledge and impressions at Instagram.
Corporate Issue, Moscow Department
of Investment and Industrial Policy
E-mail: pressprom@mos.ru
Audience: 16+