- 1.9 bn people is the world's number of millennials, which is 40% of the planet's employable population (the largest share among generations);
- millennials make the main share of population in the USA, Brazil, Great Britain, Australia, Malaysia, etc.
Having reached the age of starting a family, millennials massively leave rental housing in an effort to acquire their own. For them, reasonable price, conveniences and well-developed infrastructure are important. To receive these benefits, the Y people are ready to leave megalopolises for smaller cities. Accordingly, the representatives of this generation are stimulating the demand for environmentally friendly cities with a high-quality urban environment and transport services, online commerce and new kinds of recreation and entertainment. Impact on Economy
Millennials are the first generation that is concerned about the global problems of our time: ecology, ethical standards in every aspect of life and social business responsibility. They are expected to integrate their ideals into labor activity and adjust the business world to these ideals. To date, millennials have already had a significant impact on the office real estate sector, increasing the demand for coworking spaces and spreading the practices of working from home.