FEA in the New Reality
We should not be afraid of risks. They need to be correctly identified, assessed, and, accordingly, combated.
As a rule, the foreign economic activity department functions in Russian companies are limited by the fact that employees need to find transport, a broker, and agree on certification. But in reality, a full-fledged department should perform many other tasks, for example, increase the products competitiveness on the global scene, analyze market changes, create or update an export strategy.
Now, manufacturers have the opportunity to see their weaknesses and begin working on them. They have time to seriously think about the effectiveness of the foreign economic activity departments. Those might be a mess and some functions had better to be outsourced.
Today, the main task of our exporters is to improve the service quality and ensure more flexible pricing (deferred payments, lower prices, loyalty programs, etc.), to maintain an existing client base, and to be ready to discover new regions and markets.
*Food, cosmetic and household products.