– How are your products perceived abroad?
– The quality of our products is comparable to that of major European brands. However, today's reality often makes us face certain trade barriers that may sometimes inhibit our progress in target markets. This includes the products conformity to the specialized market requirements, logistics and transportation costs, the absence of representatives in the country, import duties, etc. Businesses are able to cope with these problems, but as a result, the final cost may increase, which may reduce the competitiveness. Therefore, we, as most Russian exporters, find the state support very important.
I would also note that the estimated global production of lighting equipment makes about 60 bn EURO, more than 40% of which refer to a single country, China. Its closest competitor, the USA, accounts for a share three times lower than that of China. And Russia is the last among the top15 producers, with a share of 0.9%. Based on the positions of our main competitors, we found the value for money, which is the advantage of cooperating with our company. By the way, last year our Indian factory was recognized as the best innovative lighting company of the year at the Business Leaders Summit 2019.